How Valuable is a Brand?
Just how much is a brand really worth? Ford put its brand up as collateral (along with the Mustang and F-150 trademarks and other assets) in 2006 ... to open a $23.5 BILLION line of credit ... and just now got it "out of hock" (as the article puts it). Read more here.
OLDER POSTS:
-
Oct 29, 2013
-
Sep 26, 2013
-
Sep 25, 2013
-
Sep 23, 2013
-
Mar 5, 2013
-
Oct 29, 2012
-
Aug 24, 2012
-
Aug 20, 2012
-
Aug 9, 2012
-
Aug 9, 2012
-
Aug 8, 2012
-
Aug 6, 2012
-
Jul 26, 2012
-
Jul 17, 2012
-
Jul 17, 2012
-
Jun 5, 2012
-
Jun 4, 2012
-
May 27, 2012
-
May 23, 2012
-
May 21, 2012
-
May 18, 2012
-
May 14, 2012
-
May 11, 2012
-
May 11, 2012
-
May 3, 2012
-
Apr 16, 2012
-
Mar 22, 2012
-
Mar 22, 2012
-
Mar 20, 2012
-
Mar 16, 2012
-
Mar 1, 2012
-
Feb 29, 2012
-
Feb 24, 2012
-
Feb 24, 2012
-
Feb 21, 2012
-
Feb 19, 2012
-
Feb 2, 2012
-
Feb 1, 2012
-
Jan 31, 2012
-
Jan 28, 2012
-
Jan 25, 2012